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🧮 Margin Calculator
Know Your Numbers — Marcus Lemonis Method
💡 Target pour cost ≤25% of menu price. Typical pours: spirits 1.5–2oz · wine 5oz · beer 12oz
💡 Select a product above to auto-fill size, cost, and bottles per case
📊 Margin Health
Marcus's Rule: Gross Margin is the #1 number to know. It tells you how much of every sale you actually keep before overhead. Markup ≠ Margin — don't confuse them.
🎯 Hit Your Target Margin
| Target Margin | Required Sell Price / Bottle | Profit / Bottle | Profit / Case |
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Know your margin before you walk into any account
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